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Industrial Design Matters In B2B Marketing—
Visual Image Drives Customers And Your Top-Line
Creating a sense of high value for your product. And yes, even if your product is destined for an industrial NEMA-rack in the back of your customer’s manufacturing plant, your industrial design can fetch more sales because of the image you’ve created.
Strategy
A product’s performance may be paramount in the purchasing decision, but outward appearances play an increasingly important role. Sales rise exponentially when your product has a well-conceived look. In other words, it pays to decorate the cake.
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Industrial Design Matters In B2B Marketing—
Visual Image Drives Customers And Your Top-Line
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“The Marketing Playbook is the fuel Rainmakers use to jump hurdles in the sales cycle.”
—Guy Kawasaki
Managing Director, Garage Technology Ventures
and Author, The Art of the Start
