Welcome to Marketing-Playbook
The Definitive Guide to B2B Marketing

Let me help you discover how to leverage the most effective online and offline B2B marketing strategies for your Sales Team.


Not a Member?

Click here to take the Tour and sign-up for
FREE Membership.

Member Login
  • Close Panel
    • Strategy:

    Illustration

    Illustrations Help B2B Customers Buy—
    Sales Reps Make Their Pitch Faster, Better

    Best Used For…

    Communicating in pictures what would take volumes to say in words. My TREK Diagram is a good example of how I use illustration to depict a typical sales process.

    Strategy

    For many selling situations, even for the most simple products, an illustration can save hours of time and get your prospect to a decision, faster. Illustration, especially when it’s used in a Flash demo (Marketing Strategy E-11) , shows process, clear thinking, and expected results.

    Welcome to the Marketing-Playbook

    The Definitive Guide to B2B Marketing

    Access to the in-depth details of this Marketing Strategy:

    Illustrations Help B2B Customers Buy—
    Sales Reps Make Their Pitch Faster, Better

    is members-only

    Unpredictable revenue? Blame Google

    Free Report (PDF)

    Want to learn how to put this Marketing Strategy into Action for your Sales Team?

    If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.

    The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

    There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

    Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!

     

    or

    “This incredibly appealing ‘how-to’ book dissects marketing practices into easy-to-understand strategies that any business owner, marketing manager or entrepreneur should find valuable.”

    —Ben McConnell
    Co-author, Creating Customer Evangelists