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B2B Marketing’s Use of Executive Blogs—
Customers Benefit From Company’s Point-of-View
Sharing your point-of-view with Customers, Prospects, Inactive Customers, Journalists, Shareholders and…your competition!
Strategy
Blogs provide a terrific way for executives to directly interact with customers and prospects. They create a human voice and provide an intriguing glimpse into a large corporation. Take a look at Boeing’s Vice President of Marketing, Randy Tinseth’s blog at www.boeingblogs.com/randy.
Bonus: Since blogs, by their very nature, use terms relating to your business, products, services and future direction, the content is SEO bait (
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Customers Benefit From Company’s Point-of-View
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Author, Aha! 10 Ways to Free your Creative Spirit
