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The B2B Marketing Director’s Definitive Guide

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  • Strategy:

    Case Studies

    Case Studies Demonstrate Problem-Solving Skill— Required In All Sales Contracts

    Best Used For…

    To prove your ability to work with a client to identify a problem, come up with a few creative solutions and to go about solving the problem. Good Case Studies also close the loop by stating an ROI the Client received.


    Case Studies powerfully describe how you became a hero to a customer in a Problem-Solution-Result format. Like White Papers (Marketing Strategy E-22), the subject-specific keywords bump your search engine ranking. Assuming other customers can relate to the Case Study and believe the results, you also reduce buying-risk.

    Welcome to the Marketing-Playbook

    The Definitive Guide to B2B Marketing

    Access to the in-depth details of this Marketing Strategy:

    Case Studies Demonstrate Problem-Solving Skill— Required In All Sales Contracts

    is members-only

    Unpredictable revenue? Blame Google

    Free Report (PDF)

    Want to learn how to put this Marketing Strategy into Action for your Sales Team?

    If you need to generate more (and better) leads for your Sales Reps, help them close deals with the most profitable clients and keep customers coming back for more, you need access to these field-tested Marketing Strategies.

    The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

    There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

    Learn how YOU CAN make this vital Marketing Strategy part of your marketing game plan to drive top-line revenue for your company today!



    “From trademarks and streaming video to trade show promotions and PR buzz, every single page condenses years of experience into a straightforward set of instructions, with resources and road-tested vendors you can use to execute your plan. Every marketing, PR or marcom person can get significant value (and fresh ideas) from this in as little as five minutes.”

    —Perry Marshall
    Author, Ultimate Guide to Google AdWords
    Recognized Google AdWords Guru

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