Let me sum it up for you right here:

The Marketing-Playbook is about one thing: Giving you detailed, step-by-step instructions and advice for successfully executing a proven set of field-tested, revenue-generating, B2B Marketing and Sales Strategies. (See 1-page tour)

Not a subset, but more than 100 of the very strategies I’ve used (and continue to use). In-depth, how-to Strategies covering B2B Marketing topics such as:

• Strategic Messaging—how to boil it down to 3 PowerPoint slides.
• Focus Groups—when and when not to use them, and how.
• Logo development—steps for getting it done right, on-time and on-budget.
• Media buying and your budget blueprint for showing management how the investment lines up with sales force needs.
• Business Cards—THE most often-used form of B2B sales collateral.
• Copywriting—writing for customers and Google “juice.”
• Direct mail, dimensional direct mail and marketing lists—it still produces great results, even in a digital world.
• Editorial support materials—journalists need your help to get your message out.
• Press releases, feature stories, video news releases—how to give yourself maximum leverage in the media.
• Print, web, outdoor, radio, broadcast advertising—YES, they work in B2B marketing, but you have to know how to use these (and when), otherwise you’ll blow your budget.
• Tradeshow EVERYTHING—Tradeshows & events do work, even in a digitlal world. You’ll learn how to master them.
• Incentives, Premiums, Promotional Merchandise, Corporate Gifts—how to self-motivate a customer change in behavior.
• Google AdWords and Internet SEO—more important than ever to B2B marketers, but without the right coaching, you’ll blow your budget.
• PowerPoint presentations—how to grab your audience’s attention and deliver a memorable pitch.
• White Papers—one of the most important ways to break through the noise.
• …and a ton more…

If you run a business that sells through a human sales force and you’ve made the conscious decision to turn your marketing into a business asset to drive customers into your pipeline, and you want someone with real-world experience to teach you and your team on how to do it right, the Marketing-Playbook was written just for you.

Here’s what I’ve done for you:

• Removed all the mystery and the marketing hocus-pocus by simplifying terminology, explaining things in bit-sized pieces and dividing marketing tasks into individual and team assignments. Plus, there’s a Glossary of B2B Marketing Terms if you get stuck.
• Filtered out all the noise so we can focus on the important fundamental elements of B2B marketing. The Marketing-Playbook is not about sending you hundreds of e-mails each month—rather, it’s about boiling things down into prioritized, actionable initiatives you execute on your own.
• Done the heavy-lifting for you. Trust me, I’ve already made mistakes you don’t have to repeat. Unless you really want to…

As a career-long, small-business B2B Marketing and Sales professional, I’ve spent years looking for reliable B2B marketing advice tailored for growing companies. While there were thousands of books and web sites for consumer (B2C) marketing and a fair number of resources for FORTUNE 500 B2B corporations, there was nothing written specifically for B2B firms with fewer than 100 employees.

What’s in the Report?

In this quick and easy 20-page report (or optional audio recording), you’ll learn:

• The differences between B2C and B2B Marketing. The differences are huge!
• Why there are so few real, B2B Marketing gurus who what to teach you How-To do your own marketing
• The genesis of the Marketing-Playbook and its very unique format
• The secret sauce of B2B Marketing—Mastering what you get in the Free Report is 80% of what you need to be a successful B2B marketer.
• How to establish a common language between Sales and Marketing
• How to spot gaps in your Sales Process
• How to put it all into action!

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