Strategy:

CO-OP MARKETING program RULES

Reseller & VAR Co-op B2B Marketing Programs—
Defining the Goals, Rules, Reimbursement

Best Used For…

Outlining the terms and conditions for your VAR co-op program so there is no confusion and everyone can happily play in the sandbox together.

Strategy

Assuming you’ve created the materials for your Reseller Kit (Marketing Strategy R-43), now you have to tell them how you’re going to share in the costs and how your reimbursement process works.

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The Definitive Guide to B2B Marketing

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“Fox has put his finger on one of the key problems of business today-getting sales and marketing to work together. The Marketing Playbook is a highly creative solution to an age-old problem.”

—Al Ries
Co-author, The Origin of Brands