Video News Release (VNR)—
Marketing B2B Products, Services on TV News
Using the power of broadcast and cable television and the implied vetting of a news organization to deliver your story into the homes and businesses of your Prospects.
Strategy
A Video News Release (VNR) is the television equivalent of a traditional press release. Create a 30–60 second video news story, get it out to the news bureaus and pray that someone picks up your story. At least, that’s what you may have been told. While VNRs are not commercials, this Marketing Strategy describes how to get your story on TV, guaranteed.
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The Definitive Guide to B2B Marketing
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“Fox has put his finger on one of the key problems of business today-getting sales and marketing to work together. The Marketing Playbook is a highly creative solution to an age-old problem.”
—Al Ries
Co-author, The Origin of Brands