B2B Marketing’s Media List—
Influential Editors, Analysts and Publications
Determining which publications, radio stations, television stations and other news outlets may have an interest in your products and services and how to contact them.
Strategy
Who are the ten most influential editors and analysts in your industry? Do you know them?
I’m always surprised when I get blank stares in response to this question. No one needs to tell you that the media has become increasingly important in the launch of any product or service, but most executives do little to get to know these people. It’s another form of relationship-building that shouldn’t be delegated or put on the back-burner until one month before an announcement.
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The Definitive Guide to B2B Marketing
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“John Fox has written a visual encyclopedia of marketing that’s unlike any other marketing book I’ve seen.”
—Ben McConnell
Co-author, Creating Customer Evangelists
How Loyal Customers Become a Volunteer Sales Force