Strategy:

GEO-TARGETED LISTS

Geo-Targeted Direct Mail and
B2B Marketing Tele-Prospecting List Sources

Best Used For…

Adding new prospects to your outreach campaigns—whether tele-prospecting or direct mail. It’s also a terrific way to determine the size and boundaries on sales territories.

Strategy

In addition to finding direct mail lists of people who read specific publications (Marketing Strategy R-09) you can also get consumer and business prospect lists based on geographic proximity. Even if you don’t need lists, just as a no-cost research tool, it’s terrific. You can search for contacts based on geography (including the radius around a street address), business type, employee size, sales volume, and years in business.

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“The Marketing Playbook is a must read for anyone who is involved in marketing or wants to build a business. It is a practical, no-nonsense set of extremely valuable marketing activities ranging from strategic to tactical. Most can be easily implemented, and yield immediate results.”

—Jordan Ayan
CEO & Founder, SubscriberMail
Author, Aha! 10 Ways to Free your Creative Spirit