Endorsements From Customer Evangelists—
Client Testimonials Reduce Perceived Risk
Adding fuel to the fire for your sales efforts. Endorsements—often called Word-of-Mouth-Marketing (WOMM)— may be the very best (and often, the only) form of marketing.
Strategy
Harnessing your customer’s good will by way of a testimonial letter generates power inside your company (they literally bring you new business without asking) and outside your company (industry buzz).
Welcome to the Marketing-Playbook
The Definitive Guide to B2B Marketing
Access to the in-depth details of this Marketing Strategy is members-only
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There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.
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“Pound for pound this book [the Marketing Playbook] is packed with more practical knowledge than anything I’ve ever seen.”
—Rob May
Editor, Business Pundit.com