Message On-Hold Systems Sell—
When Sales Reps Can't Take Customer Calls
Being purposeful about effectively using the time your Customer spends on-hold, waiting for one of your Reps to take their call. While it’s always best to have zero hold-time, having Customers wait is inevitable.
Strategy
Read it and weep: 80 percent of business callers are placed on hold. 60 percent hang up if they hear silence. And 35 percent of these people never call back. A good on-hold message answers questions and pitches products and services. Here’s how to join the 21st century and immediately improve business.
Welcome to the Marketing-Playbook
The Definitive Guide to B2B Marketing
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There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.
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“This incredibly appealing ‘how-to’ book dissects marketing practices into easy-to-understand strategies that any business owner, marketing manager or entrepreneur should find valuable.”
—Ben McConnell
Co-author, Creating Customer Evangelists