Strategy:

Notecard

Sales Rep’s Handwritten Notecard—
The Second-Most Powerful B2B Marketing Brochure

Best Used For…

Reaching out to and engaging with—Prospects, Inactive Customers and especially your Current Customers with a personal message. It is also an excellent way to say thanks.

Strategy

Successful business executives know that much of their success is tied to the relationships they have formed. They know Businesses don’t buy from other Businesses—People buy from People. Personal, handwritten correspondence demonstrates your sincerity and goes a long way toward building the relationship. I wholeheartedly advocate sending handwritten notes.

Welcome to the Marketing-Playbook

The Definitive Guide to B2B Marketing

Access to the in-depth details of this Marketing Strategy is members-only

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The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

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“WARNING: Do not read The Marketing Playbook late at night—your mind will be so jammed with stuff to do—you won’t be able to sleep. Buy it. Read it. Take action on the advice. Or else-stop whining about your marketing problems…”

—Doug Hall
Eureka! Ranch CEO,
Judge on ABC TV’s AMERICAN INVENTOR