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Marketing-Playbook—The Definitive Guide to B2B Marketing “The fuel Rainmakers use to jump hurdles in the sales cycle.” —Guy Kawasaki

“The Marketing Playbook condenses 25+ years of B2B Sales & Marketing success into an easy to follow, how-to manual.

I take you through all the Sales stages, one Marketing Play at at a time.

You get the strategy, personnel assignments, my trusted vendors, examples, typical costs and the benefit of my coaching.

Everything you need for your Sales Team to See More, Sell More and
Keep More Customers!”

John M. Fox
President, Venture Marketing
Author: Marketing Playbook

If you’re wondering where to start, read the Tour (below), take the FREE 5-Day mini-course or Search for what you’re looking for.

Tour: How The Marketing-Playbook Works

All the pages are laid out like this one. Each Marketing Play relates to a particular stage in the Sales process. For more on the types of Plays, please see the TREK diagram and description.

The navigation bar easily gets you to other outstanding web resources available on this web site as well as on the companion blog.

Below, I’ve called out various links and provided an explanation for each. But before I go on, here’s yet another testimonial from the fan club…

Testimonial from Guy Kawasaki
VC, Playmaker, Mensch

“The Marketing Playbook is the fuel Rainmakers use to jump hurdles in the sales cycle.”

Guy Kawasaki, Managing Director
Garage Technology Ventures
Author of The Art of the Start

 

Click here to read the book online now FREE